A. Fans of Nollywood & African Cinema

General members of the public
Film & Mass Communication students
Art & Entertainment editors

B. Industry Professionals & Media

Production studios
Broadcasters & Publishers
Distributors
Producers & Directors
On-screen talent

C. Government agencies

Ministries of information, culture, tourism etc
Tourism boards
Investment promotion bodies

* Over 1100 people attended AMAA Events in 2009
* Broadcast on AIT and African Magic and Online delivered a cumulative television audience of over 2 million viewers
* In Nigeria alone, AMAA generated over 56 unique news articles in national & regional publications
* Filmmakers from no less then 13 countries flew to Bayelsa to attend the 2009 ceremony.